You are here: Home / Archives for business

The Power Of The Right Message To The Right Market

June 30, 2012 By Leave a Comment

The Power Of The Right Message To The Right Market

SUCCESS STORY #1 – Network Marketing Money Machine

I received a phone call 2 months ago from a husband and wife team. They have done exceptionally well in the network marketing industry, and now was to go big on the speaking / information publishing business.

We designed them a campaign that goes like this:

Step 1 – Squeeze page to capture emails from people

[All a squeeze page does is capture contact information from people who visit your website. You need to entice them into why they should sign up – snippets of content they get, free bonus books or audios, etc. When they enter their information – name and email – they are then sent to step 2.

Step 2 – Thank you for sign up and Free CD giveaway

[We gave away an audio cd detailed part of their system they use to earn well over a million a year in the industry. The cd is free, shipping and handling is $5. This gives people a very low cost way to get more familiar with you and your techniques. If they take the free cd offer, they click through to the order page with an option to buy into step 3.

Step 3 – Upsell to higher end package at 20 -40 times the price of step 2

[When people go to the order page for the cd offer, they are offered an option to buy a much higher pried package. In this case we did 2 higher priced options – one at 20 times the cd s&h price, the other at 50 times that price. They can get just the cd... or take them up on the upsell offers with much more information and product sent to them.

Step 4 – For those who never took the offer for steps 2, 3 or 4 – they get sold into step 2 through the auto responders they receive once they sign up on the free newsletter (step1)

THE RESULTS?

Because the copy was targeted perfectly to their market, and because they had a good number of people read the copy:

1. 1800 people purchased the cd option
2. 20% of those people bought upsell #1 (at 20 times the price)
3. 5% bought upsell #2 at 50 times the price

Do the math! That is a serious money making AUTOMATED machine.

For every 1,000 qualified people they send to their site, they know roughly how much money they will make immediately.

QUESTION FOR YOU:

How can you leverage these ideas and automate the sales process in your business?

SUCCESS STORY #2 – First time author ROCKETS to #1

Another client of mine just launched his new book. You may have seen some of the promotions this week for The Power of You!?

We invested a substantial amount of time and resources putting a massive campaign together for him.

1. Teaser sales letters to get people to the main sales letter

2. $3,000 in bonuses to buy the book on the launch day

3. Long copy sales letter to sell the book and bonuses – the key was that he needed people to buy on a single day so Amazon could do their calculations on if he had a best selling book (calculated by Amazon every hour based on total books sold from their site)

4. Recruited LARGE numbers of partners to endorse the book to their own client lists. They got to read the book first, then endorse the book to their own clients if they like the book. IMPORTANT NOTE: the partners received NO financial compensation for doing this.

I wrote the copy they sent to their lists, to recruit them as partners, to sell people the book, etc.

5. Arranged everything to happen on August 15th starting at 12:01 am.

THE RESULTS?

#1 on Amazon – on the main book best seller list AND in all 5 registered categories the book qualified for!

PLUS, 3 days later – it is STILL #1

Thousands and thousands of books sold (still waiting on final numbers) – each of those books is a lead generator for him (ads on the inside of the books for other products) and a MASSIVE database built from the launch (people had to supply their emails to get the bonus materials)

Now he has #1 International Best Selling Author to his name.

QUESTION FOR YOU:

How can you leverage these ideas and have other people promote you to their lists? How can you use this to launch a new product, service or bundle?

The key here is to NOT say “that isn’t my business”. The key is to say “HOW can I make that apply to MY business?”

When you do that – and then implement what you wrote – you will see similar results as they have seen.

The power of the written word, combined with massive action…

Filed Under: Business, Networking Tagged With: , , , ,

How to Plan Your Business

June 9, 2012 By Leave a Comment

How to Plan Your Business

By 

Every acting big or bantam has to program how to direct the line to assure that your byplay succeeds. When you bonk a contrive, it is ever easier to win your job and see problems before they actually arise. A commerce think gives you a contingence organisation that can be a vivification saver in the bimestrial run. You can prefer to do this weekly, twice weekly or steady monthly. It is e’er a suitable fine job counselling on a weekly basis.

When you are organizing your concern on a weekly fundament, it is a viable purpose to have a meeting with your employees. In this briefing, you can study the job supported on the preceding period and it faculty be easier for you to turn or improve on any shortcomings in the ongoing one. In gain you can easily handle how your employees will transmute especially if one of them faculty be unprocurable. This faculty secure the simple flowing of the concern.

It is also basal that the undersize performing someone handle the business characteristic of his or her concern every hebdomad. This agency gaining admittance to the bills to be salaried, the anteriority, the amounts to be allocated to each etc. It module achieve easier for you to accomplish payments without delays. You will appear to be a tested wee activity owner when you make a unchanging pattern especially in the eyes of your debtors.

When you arrange your dinky acting on a weekly component you leave be in a part to see the movement of your line. You give be competent to treat which leave of the concern is tender and needs rising. This give make you a try to urinate changes before the month is over. Mentation and strategizing your byplay in this demeanor give e’er furnish you a hands-on timing on your Humaneness Maranga writes proportion on Business and Lilliputian Mercantilism Management. Communicate her computer here for many entropy on Finance and how to effectively Command your young performing. Elfin Businesses [http://macypages.com/finance/?p=358].

Article Germ: http://EzineArticles.com/?expert=Mercy_Maranga

Article Shaper: http://EzineArticles.com/2943841

Filed Under: Business, Business Week Tagged With: , , ,

“The Pet Economy”

June 8, 2012 By Leave a Comment

“The Pet Economy”

By 

Spell my son and I waited for his dentist I picked up a make of Byplay Hebdomad. It caught my aid because of this heading THE PET Scheme. Americans currently defrayment $41 Cardinal on their pets. And a mound of humans are effort sumptuous.

I was intoxicated to search this article notwithstanding ended up with integrated feelings. I was pleased to manipulate out the pet occupation showcased during this national, well-received printing. The article gift a smart job with viewing the certain persona pets witticism in adding consummation to our lives and display the advantages of human-animal bonds. I was equally delighted to indicate discussions regarding pet adjacent philosophy. They worst to name both product encourage us to try and do writer painfulness than redeeming for our pets. For monition, adiposis and arthritic. Artful strollers and totes are pleasant for start conversation but letting pets walkway for recitation is thus easy higher.

What I pioneer disturbing regarding the Enterprise Week article was the main butt on uttermost samples of pet set. These were things equal a $30-an-ounce sweetness, $430 interior potties and $225 dig coats for fur kids and their notecase carrying individuals. When customers indicate articles like this one they enquire if all pet associated companies are all but out for their currency when genuinely individual companies fuck a object for serving animals finished change eudaimonia and well-ness. The prosody was put on the spendthrift not the mainstream products of tender pet lovers. In my belief the article has prefab the pet business and customers seem a really less over profligate and undignified.

The article begins with: “If there’s relieve any uncertainness whether or not the pampering of pets is obtaining out of jack, the contestation should be placed erst and for all by Neuticles, a patented testicular embed that sells for up to $919 a distich.” Now how individual families with a loved pet leave ever do something equal this? Still the article can play many individuals pretend we are all nuts enough regarding our pets to saucer out this $919.

A adult illustrator said she requisite to discover active the lengths individuals would select their pets, explore the cultural factors cue folks to alter their pets and appear at the feature of entrepreneurialism during a $41 1000000000 dealings.

I conceive the illustrator did these things but I conjointly judge they undermined the pet business with the implication that companies are cashing in on pet lovers’ excruciation by selling things they do not real need. There can continuously be pet lovers who can featherbed their pets with the non-essential things and there’s aught wicked with that. Articles like this may get educating regarding higher eudaemonia and well-ness of pets justified further hard.

Maybe I browse an extravagant turn of into this schoolbook. I just don’t suchlike it when concrete pet lovers are prefab to see ridiculous and hedonistic after we just salutation to do opportune by our pets.

Robin Set has researched earthy pet anxiety since her Sheltie died of soul in 2003. Trip her Healthiest Dog Content web computer for the soul uninjured pet wares.

Article Shaper: http://EzineArticles.com/701395

Filed Under: Business, Business Week Tagged With: , , , , ,

DO YOU READ BUSINESS WEEK?

June 4, 2012 By Leave a Comment

DO YOU READ BUSINESS WEEK?

By 

As you recognize BusinessWeek is one of the staple business magazines in the United States. It is packed full of knowledge every week with little business tidbits, investor intelligence, and additionally in-depth stories that are very much value reading. In truth, I read business week each and every week, along with several of the other online and printed daily business newspapers. Obviously, that’s a ton of are reading, and like most folks I don’t browse each article, just the ones that hit my fancy.

Over the years, I have been a little concerned with some of the BusinessWeek content as a result of I notice it, often has an unfortunate anti-capitalists stand in at least some of the articles. This often bothers me, but I even have recently learned that Bloomberg media could be buying BusinessWeek magazine. It is sensible that Bloomberg would obtain this business weekly magazine right currently, as a result of we are rising from the recession.

It’s hard to say how a lot of BusinessWeek may originate the open market, however it should conjointly be noted that the company is in debt, and if it’s not sold it can in all probability go out of business like many other recent magazines that have closed their doors in 2009. Many are involved in the print media magazine business, as a result of so several magazines have gone out of business within the last year.

Mostly thanks to declining advertising revenue, which is off more than fiftyp.c, and yet, it might be a shame to work out such a business magazine, one that has been such a mainstay for thus several decades. Apparently, there are over 400 individuals that work for BusinessWeek, and if Bloomberg buys them they can most likely be laid-off or parachuted away. The landscape in business print media magazines is changing quick. I hope you will please contemplate all this.

Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and currently runs the On-line Think Tank. Lance Winslow believes that if you need business content, you must visit http://www.bloggingcontent.com.

Note: All of Lance Winslow’s articles are written by him, not by Automated Software, any Computer Program, or Artificially Intelligent Software. None of his articles are outsourced, PLR Content or written by ghost writers. Lance Winslow believes those that use these ways lack integrity and mislead the reader. Indeed, those who use such cheating tools, crutches, and tricks of the trade could even be breaking the law by misleading the patron and misrepresenting themselves in online selling, that he finds utterly unacceptable.

Article Supply: http://EzineArticles.com/309432two

Filed Under: Business, Business Week Tagged With: , ,

Faniq Profile By Linkedin And Bloomberg Businessweek

May 23, 2012 By Leave a Comment

Faniq Profile By Linkedin And Bloomberg Businessweek

Bloomberg Businessweek, the weekly business magazine that is headquartered in New York and has the weekly readership of 4.8 million in 140 countries, in partnership with LinkedIn.com, the world’s largest professional network on the web with over 90 million members in more than 200 countries and territories, has created a profile of FanIQ.com, the world’s first-ever online sports bar and one of the most interactive sports site on the web, on LinkedIn.com.

The FanIQ profile by FanIQ and Bloomberg Businessweek starts with a brief company information followed by a list of its employees that are on LinkedIn. At the time of this writing, the FanIQ LinkedIn profile is showing that there are 7 employees of FanIQ who are on LinkedIn.

The first employee mentioned on the FanIQ LinkedIn profile is Ty S. the founder and CEO of FanIQ. A look at the FanIQ founder and CEO’s LinkedIn profile shows him to be a vastly experienced professional in the field of marketing. His past experiences include working as Chief Marketing Officer at Hotwire, Customer Acquisition at Esurance, Marketing Manager at Clorox, Assistant Brand Manager at Procter and Gamble, and Investment Banking Financial Analyst at Morgan Stanley Dean Witter. A graduate of Stanford University’s Graduate School of Business and University of Illinois, Ty has 500+ connections.

The next employee profile on the FanIQ profile by LinkedIn and Bloomberg Businessweek is of FanIQ’s CTO. The profile of FanIQ’s CTO shows him to be a highly qualified and vastly experienced software engineer. He has been VP of Engineering at Jigsaw.com, VP of Engineering at Hotwire.com, which is a unit of Expedia Inc, and Senior Director of Technology at AllBusiness.com. The CTO is a graduate of the University of California, Berkley, and the University of Texas, Austin. The summary section of the CTO of FanIQ on the LinkedIn profile mentions that the CTO is the co-author of the book “Leading and Managing in Silicon Valley: Successful Engineering Entrepreneurs’ Best Practices and Career Guidance for Tomorrow’s Technical Leaders on Leadership, Management, Development, and Business.” The CTO has been a speaker at JavaOne Conference. According to the LinkedIn profile of the CTO of FanIQ, the specialties include Result-Focused Leadership, Large-Scale Software Engineering, Developing Highly Scalable E-Commerce Systems, Building Strong Team, Executive-Level Leadership and Management, Vendor Negotiation, Broad Technical Knowledge, Wide Technical Contacts. The CTO of FanIQ is connected to 454 professionals on LinkedIn.

The FanIQ profile by Bloomberg Businessweek and LinkedIn can be visited here: http://www.linkedin.com/company/faniq

By: frost foot

Article Directory: http://www.articledashboard.com

FanIQ

Filed Under: Business, Business Week Tagged With: , , , , ,

The Burning Issue in Small Business Week

May 16, 2012 By Leave a Comment

The Burning Issue in Small Business Week – Commercial Energy Prices?

By

Energy Companies for 2012 EnergyandCapital.com/Energy_Invest Energy markets is set to move. Find out where the smart money is.
Chemical Hoses www.industrialhose.com Transfer Hoses, Composite Hoses, PTFE Transfer Hoses – 800-442-0311 begin_of_the_skype_highlighting            800-442-0311      end_of_the_skype_highlighting
stainless steel tube www.huaerde.com 304/L,321/H,316/L,UNS31803,904L steel pipe,welded pipe&pipe fitting

Next Monday marks the start of the annual “Small Business Week when government and business groups get together to muster support for the UK’s army of 4.7 million small businesses. Central to the program of events is the biggest survey of SME’s of all time. Called ‘Business Pulse,’ the survey has been busy asking tens of thousands of business owners up and down the country what the big issues are in developing – or hindering – their company’s growth. The results of the survey will be helping to theme the discussions, seminars and advice clinics being offered during the week ahead. The organizers are hoping that this will lead to a greater understanding of what’s needed to help the economy get going again.

Well, if previous surveys asking the same sorts of questions are anything to go by, then business electricity and gas prices are sure to get a hearing. Electricity prices are the one thing, after all, that unites every small business. The Ipsos Mori National Business Monitor poll in January, for example, said that 82% of business owners have cited increased utility bills as their most significant cost. Likewise, the Federation of Small Businesses surveyed 1,700 of it members earlier this year and found that 74% have had problems with one or more of their utilities suppliers and 86% of businesses expect the problems to get worse. Similarly a survey last year by the cheap business electricity supplier – E4B – reckoned that over a million small businesses are operating in fuel poverty with one in five spending more than 10% of their annual turnover on business electricity UK. This may be a hard statistic to swallow but it highlighted a concern that is surely to be felt in this year’s Business Pulse. Put simply business electricity costs have now become the biggest cost for companies behind staff wages, ahead of other overheads such as accountants, travel, entertainment, office equipment and insurance.

And what exactly has happened in the business energy market over the past year to either get the business community’s pulse racing even more or calm it down? The wholesale energy market has fluctuated widely, peaking at its highest ever level and creating real concern about uncontrollable, spiraling cost. Then prices crumbled to a third of their peak, paving the way (you would think) for welcome pre-Winter cuts in business electricity tariffs. Instead, this prompted the suppliers to risk more negative sentiment from their business energy customers by pouring cold water over the prospect of lower prices, blaming the unpredictability of prices and other costs to bear. This is surely to have fuel resentment among small business owners who are well and truly fed up of feeling the pinch.

So, accordingly, what advice should be handed out during Small Business Week…? Compare business electricity prices so that you take advantage of new customer rates by switching supplier and cut your bills in half. But don’t make the mistake that many household energy bill payers have made… that by switching once you are more likely to stay on competitive rates in future. Datamonitor has looked into business energy rates historically and concluded that suppliers make a loss on your account in your first year as a customer because of the attractive rate that enticed you there initially. They then make a healthy profit in the second year as they put up prices in the hope that you assume your loyalty will be rewarded and stay. In other words you need to switch business electricity suppliers regularly – or at least compare business electricity prices. This is something you should be doing once a year and what better reminder than the annual Small Business Week – or should that be Small Business Electricity Bill Week? If you are daunted by the range of prices available for business energy, or found you switching attempts frustrated in the past by bewildering terms & conditions, there are plenty of sources of help you can turn to for free impartial advice.

Jonathan Elliott is Managing Director of Make It Cheaper, the UK’s leading independent price comparison and switching service for business electricity & business utility bills, offering massive cost savings on business electricity prices & business gas prices as well as a range of products including: insurance and telecoms.

For interviews, images or comments contact:
Jonathan Elliot
Marketing Manager

Filed Under: Business, Business Week Tagged With: , , , , ,

What The Pros Know About Networking That You Don’t – Business …

March 31, 2012 By Leave a Comment

What The Pros Know About Networking That You Don’t – Business …

articles.businessinsider.com3/11/12

When I was on the Today Show, I sat down to prep a few minutes before air time. About 45 seconds before we went live, Meredith Vieira came onto set. She took one look at the topic sheet, then.

Filed Under: Business, Networking Tagged With: , ,